BreezeLab

This new Swiss startup is strategically focused on rebranding its image to carve out a unique position in the market and highlight its cutting-edge technology. It embraces Switzerland’s straightforward and direct communication style, which reflects in its design principles that prioritize functionality and effectiveness. This approach is not only about refreshing its visual identity but also aligning it with a comprehensive strategic communication overhaul. By doing so, the startup aims to enhance its visibility and appeal to both existing and potential stakeholders, setting a new standard in how technology companies present themselves.

Our exploration into Swiss communication habits revealed insights into their visual preferences and the unique ways they interpret humor and information. This discovery presented a challenge: to align our startup’s branding and communication strategies with these culturally specific traits. From this research, we learned that the Swiss favor a communication style that combines simplicity with detailed information. They appreciate a subtle, old-fashioned sense of humor, reminiscent of 'grandpa's dry jokes.' With these insights, we devised a solution that tailored our messaging to resonate more effectively with Swiss audiences. By blending straightforward designs with humor that is both timeless and engaging, we overcame the challenge, ensuring our rebranding efforts were perfectly suited to the preferences of the Swiss market.

We successfully secured investment from ETH Zurich (a public research university in Zurich) through new brand positioning and communication consistently maintaining good communication for both B2B and B2C education and successfully became a partner for F1 driver testing through the latest visuals.